Feminist Film Theory Essay Example | Topics and Well Written Essays - 3000 words

Feminist Film Theory - Essay Example He seems angry but could not resist himself from taking a peek inside once again and while he does so, a dog is shown licking his hand, obviously giving an indication of what is going on inside. Looking at the description of the scene it seems to be a part of some porn film. But it is actually is a scene from an award winning film ‘ The Piano’ directed by a female director named Jane Campion . The scene is erotic, it is sexual and it is about sex. Does it involve a woman? Yes. Is a woman in this scene used as a commodity or is she objectified? No. The scene is a brilliant work of art where even though the love scene shot is very intimate and erotic, it does not expose the body of a woman just so that it can create a visual pleasure for men. This scene, and the movie as a whole, is an answer to what Laura Mulvey in her essay, â€Å" Visual Pleasure and Narrative Cinema† had challenged the film makers to achieve. Sex is a part of life. We are born out of sex. So sex can never be denied or eliminated from the cinema. But the challenge was to show sex and woman in such a way that it allows her to maintains her dignity and respect in the society and does not become just an object of visual pleasure. The movie ‘ The Piano’ is an excellent example of how this aim can be achieved. Laura Mulvey is one of the thinkers who had discussed the feminism in cinema with the aid of the psychoanalytical theories of Sigmund Freud. She studied the theories of Freud and have tried to understand how woman has been suppressed and objectified in the world of cinema. She has compared Freud’s theory with the way the audience

Qustions Essay Example | Topics and Well Written Essays - 750 words

Qustions - Essay Example Franchising can also generate high financial returns for relatively little risk since little money is put into each location. Franchise business model leads to lesser control over managers since the franchisees cannot be controlled as employees. Franchisees are independent businesses with different goals from the owner that may eventually lead into legal troubles. It is also not easy to get franchisees compared to hired store managers to work together and the franchisees obtain incentives to profit from each other’s efforts to generate business. There are also innovation challenges associated with franchising since when an individual comes up with an idea, there must be a negotiation with other franchisees to accept the innovation. Porter’s Five Forces technique is a very significant tool, which attempts to point out at some of the significant strength in every business situation. These forces help in identifying some of the competitive intensity as well as overall industry profitability. The Porter’s tool highlights competition from both external and internal sources. The strengths identified by the Porter’s tool may help a business to understand her strength in the competitive position as well as the strength of a place or step that the business wants to make. It is therefore clear that by identifying strength position, business can take fair advantage, eliminate wrong situations and eventually creating sustainable advantage. Supplier power is one of the important forces, which help business to determine ease of driving up prices by the suppliers. Business may counterbalance this force by standardizing specifications in parts for it to change among suppliers easily. Business may decide to add more vendors or even change technology to eliminate coming together of strong suppliers. By standardizing specifications, adding more vendors, and

Medical Ethics Essay Example for Free

Medical Ethics Essay Medical interventions always possess two possible outcomes in every situation or case. The principle of double effect is the actual ethics that governs the conditions of alternatives. The main concept that it utilizes is the thought that persons are faced with decision that cannot be avoided and, in the circumstances, the decision will cause both desirable and undesirable effects. Considering the value ethics involved in every intervention implemented, the risk factors should always be considered. Essentially speaking, the principle of double effect involves the critical assessment of the situation considering the fact that the choices being made greatly impact a life of an individual. In an ethical controversy of maternal-fetal conditions wherein the mother is suffering from a case of complications that lead to the severe necessity of evacuating the conception product. The case possesses no other alternatives, and has greatly compromised both life conditions of the mother and the fetus. Moreover, if medical intervention is not implemented as soon as possible both lives shall be endangered severely. In some part of logical implication, some might categorize such action as direct attempt of killing; essentially since, either of the mother’s life or the fetal life needs to be sacrificed in order to save one. In such case of saving life through resuscitation, if the significant relatives or others imposed the negation of such life saving treatment for the patient provided with the considerations of higher good than evil, it is not considered anymore as actions of euthanasia nor direct killing. The medical provider is not anymore liable if incase the patient suffered from any untoward conditions that requires resuscitation, however in the end resulted to death, as it is already a directed will of the patient and the support groups. The principle of total effect protects no singular parts or single levels of life. In fact, it does even consider the whole or total person as a whole. The whole or total person is what is sacred and has rights. To promote parts or lower levels independently of the person’s totality would violate just the quality of life considerations. The medical provider should consider the treatment interventions not only for the benefit of a single part, but rather every aspect of the whole body, such as the effect of the therapy or medical intervention on other parts of the body. Psychotherapy involves the utmost obligation to facilitate the psychological health and well-being of the society. As far as medico-ethics is concerned, psychiatrists possess such responsibility of conjuring psychological health to the people. Such principle involves the concept of the divine as well as the societal requirement of psychological health linked together with the guidelines of psychotherapeutical interventions. Such principle considers man as a psychic unit and total aspect of a person as a whole. Considering the fact that man functions as a whole, psychiatric therapy should revolve in every aspect of a person not only on particularities of disease, disorder, or signs and symptoms but rather as a whole unified being. However, still in response to this perspective, the concept of the individual should still deal in the specifics and objective details of an individual. The guide protocols of this principle are the fact that man is a unified unit of the community that requires social interactions, and morality considerations over the psychological interventions. Rights to Health Care The general principle of health care greatly considers that every individual possesses the right to have unconditional, indiscriminate, and with no considerations on an individual’s society. The rights of health care, by law, divine protocols and natural necessities, should be ethically available for every individual. As for the ever conjuring issues in terms of impairment of the delivery of health care, it is both the responsibility of the patient and the health care provider to facilitate maximum health care potential. The health seeking behavior is expected for the patients requiring health care needs as their responsibility, while health care information dissemination, motivation and encouragement are the ethical duties of the health care providers. With the advent of managerial, profit-oriented and progressive modernization, the principle of the health care basic right is arguably being violated in some sense. As the fact states, at least 35 million Americans cannot afford proper health care delivery system for them due to either expensive medical insurance requirements or poverty. As for the both interacting requirement, most of the public, especially those living in or below poverty line, undeniably obtains their medical care from governmental provisions, which are not always sufficient to consider every individual’s health care needs. In fact, Medicaid insurance, which is a public insurance firm that caters mostly for the financially incapacitated individuals, is extensively and progressively increasing. However, the worst case of such Medicaid provision is that sickness status possesses a marginal requirement to consider a person a candidate for health care treatment. In such case, the health care status of these individuals worsens before they can even attain their due medical interventions. Another controversy is the rising patients of Medicare insurance, which is a public governmental firm that caters to elderly health care welfare. Due to the increasing number of those that cannot afford geriatric care necessities, the last option for these elders is to obtain the care that the government hospitals provide. However, there are cases wherein these elderly incapacitated individuals are being eagerly discharged by the hospital. Adding on to the situation is the increasing profit-oriented hospital firms, which perceives delivery of care as business-money-earning sources. Such condition is beginning to coincide and dominate the health care market, which if not regulated, may even caused further decline of health care obtainment by the public due to financial incongruencies. Considering that the incidence of poverty in the public is increasing, incapabilities of health care insurance to support the appropriate and adequate requirements of their beneficiaries, and the increasing incidence of profit oriented hospitals, greatly contributes to the health care scarcity and health care status of the society. Essentially speaking, such condition possesses the possibility of aggravating the morbidity and mortality ratings in the society. Such case is considered indeed as violations of the ethical principle of right of health care. On the contrary, such protocols are necessary in order to keep the hospital and medical insurance organizations surviving. Although, the evident consequence of such scenario is the increasing individuals suffering from health care impairments. As far as the ethical principle, rights of health care, is concerned, such occurring scenario violates the fundamental ethics of health care. Suffering Even with subjective evidences or manifestations, the concept of suffering seems central for the most fundamental concerns of bioethics. Suffering is in part constituted by the experience of a profound evil, as the Old Testament denotes, or threat to our sense of self and identity that we are unable to control. IT is the experience of the inexplicably arbitrary and typically destructive. Suffering is not of course an end of religious experience but a problem demanding interpretation. Religions traditions have historically tried to give meaning to suffering by placing the experience in a context of broader questions about ultimate purpose in life, and even human destiny beyond life. Suffering is knowledge of evil but is not evil in itself. Frequently its existence serves as a helpful spiritual or physical warning that something is amiss. Physical pain is often first sign of a serious illness; it informs us that something has gone wrong and that we need medical assistance. Of course, sometimes we become aware of evil but are unable to do anything about the situation. The evil is not in our knowledge of a certain state of affairs but in the state of affairs themselves. While we experience our knowledge of these evils as suffering, the knowledge itself remains a basic good. As salvation denotes liberation from evil, Christ liberates man from sin by means of His cross, that is, by means of suffering. The work of salvation is a labor of suffering. Every person is called to participate personally in that suffering through which our redemption has been accomplished and through which all suffering was redeemed. Suffering, symbolizes by the Cross, is the one universal door through which all must pass to enter the kingdom of God. While on the human level suffering is an â€Å"emptying,† on the divine level it is a glorifying or a â€Å"filling up† and an invitation to manifest the moral greatness of man. The glory of suffering cannot be seen in the martyrs, but also in those who, while not believing in Christ, suffer and give their lives for the truth. As for a Christian perspective, suffering is an opportunity for everyone to experience the power of God and share in the work of redemption. In the midst of each individual’s suffering, Christ is present to share that person’s suffering-just as He invites each of us to share His sufferings. This inter-participation of suffering unites our sufferings and Christ’s sufferings, as well as uniting us with Christ personally. In terms of the medical ethics application, suffering is for both patient and the health care provider to share; however, one must not join each one and extend the same negative feelings but rather, facilitate as the motivator and alleviator of sufferings. The greatest part of relieving the patient from the occurring suffering is on the part of the health care provider, as they are the ones who are responsible for the alleviation of such condition. The suffering of undergoing the case of alleviation and the suffering of alleviating the patient itself are the two considered faces of suffering, which has to be considered in every ethical case action. In is indeed necessary to think that the difficulties imposed by the situation is carried by both interacting parties and not one alone.

Corporate and brand strategy of Indian telecommunications organization

Corporate and brand strategy of Indian telecommunications organization IDEA Cellular Limited entered to world of Indian Telecommunication in year 2002 after a long series of businesses and collaborations with other companies and groups under Birla group of companies.  [1]  Since then, the company has kept its core center of attention on maximizing the subscriber base and gain maximum share in the GSM mobile services market .The major brand identification happened after bollywood actor Abhishek Bachchan became the brand ambassador with slogan- An Idea can change your life with various ground-breaking adverstiments specially to attract rural people in country For this assignment, information was gathered from various online sources and books. I first explained the corporate and brand strategy for the firm and then analyzed the firms strengths and weaknesses by conducting a SWOT analysis. The next step was to design the marketing strategy for the firm. I positioned the marketing goals and objectives and evaluate the 4 Ps of the firm and then developed the 4 Ps that the firm would utilize in the next year. The final step was based on 7Cs to analysis the company website which helped to developed online strategy for Idea. Industry Analysis: Subscriber base Analysis: As per telecom regulatory authority of India report by October 2010 total subscriber data reached 742.12 million out of which wireless subscriber base reaches 706.69 with overall increase of 2.61% from last year.  [2]   As published latest performance indicator report for quarter April-June 2010 YOY growth is 48.73%  [3]   In rural India teledensity for wireless telephone subscribers is 33.0% where as in urban areas teledensity is 67.0% Top players in wireless telephone subscribers are Bharti, Reliance, Vodafone, Tata and Idea Idea is no.5 player contributes 10.76% to total Indian Telecom wireless industry. Average revenue Per User (ARPU) has dropped by 7% over the last quarter MOU for customers dropped to 2.2% as compared to last quarter results. Source: Telephone Regulatory Authority of India Press Release from May 2010 to October 2010 Reasons for growth in telecom services: Escalating telecom services with improving infrastructure. Introducing new and new service providers. Declining tariffs due to increase in competition to attract lots of customers. Reducing handset costs help in the growth of the industry. Company Analysis: Idea Cellular Limited (!DEA) is one of the leading mobile service provider in India with number of subscribers 74.2 million as on Sept,2010 . Idea is in 11 out of 22 service areas, covering ~80% of the national subscriber base.  [4]  . It is the one of the fastest growing mobile service in India. Idea offers number of services as per customer needs with some unique feature like-womens card for special need of woman (always want to talks more),youth card for young generation of India. Recently idea is awarded with 3G range in 11 major areas out of 22 in India with cover major revenues of Idea. Source: Telephone Regulatory Authority of India report as on 30.10.2010 Mission Statement: We will delight our customers while meeting their individual communication needs anytime anywhere. We survive because of our customers. Porters 5 Force Model(book detail)work required from allessays-incompleted Category Impact Cause Threat of New Entrants High Rules are set by TRAI for new entrants in telecommunication sector .And competition is increasing as new and new entrants are emerging in the market which will become a big challenge for Idea. Bargaining Power of Suppliers Low Cause of service based industry few suppliers are in the market and supplier lacks bargaining power is low. There is huge competition in the market for suppliers for hardware supplies (handsets) and software supplies (mobile software or operations) which makes the bargain power low for suppliers. Bargaining Power of Buyers High Increase of customer awareness for new offers from different brands and number of options available to them to choose the best for themselves, increase in competition make lots of options available to customers which increase the braining power of buyers. Substitutes Low VOIP, Wireless and satellites services have negligible effect on mobile phone operations as they can provide the connectivity when on the move and in turn act as substitute for mobile phones. It means threats from substitutes is low. Rivalry High High Price Competition, High agitate Rate and Promotional offers from competitors are very regular to attract the customers in this industry which gives high rivalry rate. SWOT Analysis: Competitor Analysis Mobile Industry is booming in India with new companies entering every year. Currently the pattern follows by Indian Telecommunication is having metro with highest presence of all major telecommunication companies followed by Circle A and B with presence of only major players and lowest Circle mainly rural areas where only govt support like BSNL operates. With this heavy competition companies are trying their best to find appropriate positions of distinguish their products. There are a few pan-national players like Idea while some are concentrated to particular areas. Idea main focus areas are voice and data traffic and unique VAS services which are primarily through prepaid talk time plans. The lack of brand loyalty among consumers letting competition stronger and stronger in the market. The major Competitors for Idea are: Bharti Airtel Reliance Vodafone Tata BSNL Segmentation: Idea cellular provides GSM mobile services in different regions across various circles. The consumer market for mobile services is majorly segmented as: Geography: Indian telecom industry is divided into 22 main circles and Idea operates in all sector offering different and customised services according to circle .for eg for Punjab circle it provide customised services as Punjab are users and same for other circles as per their requirements. Even there is distinguished between rural and urban area users. Idea mainly penetrates towards rural areas Demographic: Customers are segmented according to their ages and Idea offers mobile services accordingly to age and gender. Young customer between age 15-25 years require less cost and high usage where Idea offer young cards to these age group customers. Same for males and females segment they have different attitudes to use of mobile phones. Considering this Idea offer women cards where with low cost women can talk for long time. Behavioral: On the basis of user type customer can segmented corporate or individual .Idea offer special facilities for people belong to same organization On basis of usage rate customers can segmented as light (dont use mobile much), medium and heavy (use mobile very frequently) and Idea provide special benefits to such type of users. On basis of user status customers are segmented as first time users and regular brand loyal customers. Idea offers lots of different cards and benefits for first time user so that they become brand loyal and better and new offers to regular customers to maintain their brand loyalty. Benefits: Customers mainly classified on basis of their level of customization and the type of services they required. Few customers always prefer to have hassle free and simple plans mainly the old group and few customers always prefer regular customized plan accordingly to their requirements and usage timing. For some customer network and connectivity is more important rather than any plans and offers. Target Market: Idea follows on multi segment approach working on the demands of different segment areas. To target Youth or young people between the age 15 to 25 years, Idea started My-Gang Pre-Paid card on which the local group calls rate 10 paisa per minute and message one paisa per minute. To attract women Idea introduce Women card which provide offers like emergency calling, calling at the rate of 50/min from 2 p.m. to 4 p.m.(kitty party rates). Idea not only young and women customers but offers lots of customized products to provide to various different segmentation of people like lovers, business people, old age people, low income people Market Position and Branding: Brand Strategy: Innovate. Stimulate. Liberate.  [5]   The telecom industry is growing at a very rapid pace. As per the Ansoff Product (book details)- IDEA going along with the Market Development Strategy. Main focus of Idea is to target new markets for eg:rural area of India. Idea mobile provides affordable and reliable services with efficient and stable network in count to, innovative and customised products that set free customers from limitations of time The different ad campaigns based on An Idea can change your life (finally a ad series called what an idea sirji) mainly focused towards creating new ideas, raise awareness and provide solutions to social issues which brings the presence of Ideas network in depth everywhere across India. Yet to explain Marketing Mix: 1.Product Idea Cellular provides services like: Voice and SMS service: Idea offers voice and SMS services at very competitive prices to its customers. Starting with services in Andhra Pradesh and Madhya Pradesh, it has now expanded its network to all major circles. Value Added Services: To achieve customer loyalty Idea offer Value Added Services (VAS) major targets women, business people, and young people. Major VAS services includes: GPRS: Witht he increase in internet usage, Idea offer GPRS service to its customer where they use internet whenever they required on their mobile phones and even it offers customers to access mail with real time synchronization with mail server specially for business users. Idea Radio: Idea in collaboration with Radio to offer its customer radio services on mobile. Music Messaging: Cellular Jockey is service where you can send music SMS to your friends and loved one. Other Value Added Services: Other services include live TV streaming, easy billing option, payment by mobile of utility bills, travel booking etc. Wireless Internet: Idea provide wirless serives uder name of Idea net setter in form of plug and play which is simply a USB which require no extra installation to surf internet Strategy for next year: Following the traits, mobile market could reach maturity in next 5-6 years where then differentiation should base only on the services mobile companies provided. So for coming years Idea mobiles should concentrate more on urban market as well with new service offering as presently Idea is more concentrate to rural market.. The following could be some new features they should consider: Idea can come up with new and attractive plans like few years back they introduced caller tunes which really attracted people but at extra costs now in coming time they should provide these services as a part of basic packages. Like other countries they should tie up with mobile manufacturing companies to provide handset along with sim cards and packages. To invest more in rural market they should provide basic information like weather upates,news free of cost cause major of the rural India people depends upon farming. 2. Price: Pricing strategy and Implementation One of the main impact of increased competition is the price wars among companies which result to lower their prices (1paise per second), to survive in the market. Idea should also follow the same pricing strategy to remain in the market because customer who choose idea for low price will else move to other low price mobile service providers which is further aggravated by soon with introduction of MNP (mobile number portability) where customer dont require to change their number. However financial implications of pricing model will affect the overall profitability of company. This turn down is mainly determined by two factors: reduced tariff and customer is billed on per second rather than per minute because previously when a customer talked for 10 seconds he was charged for one minute but now if the customer calls for only 10 second then he will charged for 10 second only. These low levels of margins are not sustainable in the long term, where after some time they have to increase their prices to sustain in market. Although Idea can pick up on its profitability by reducing operating costs. Idea should try to focus on its major rural market by reducing prices and keep loyal to brand 3. Place: Objective: Idea Cellular operates in all 22 service areas/circles parts where more than 76% revenue comes from areas like Delhi, AP, Gujarat, MP, UP, Haryana, Kerala Source: The Telephone regulatory auhotirty of India Press release for subscriber base as on 30.10.2010 The medium of service distribution is as follows: My Idea and Idea Zone: The direct retail shops from Idea which provide all services from buying new connection to pay bills recharge topups, plan change, buying wirless services or idea products. These outlets are located within the city area to cover maximum users. Local Retailers: The authorised distributors of Idea services located anywhere in the city. They only provide services like new connections and recharge top ups but not deal in services special like lost SIM replacement, customer complaint handling etc. At some of these shops, there are facilities for bill payment and cheque drop box. Internet: The Company can also obtain all information from Idea website.Custmoers can also pay their bills, buy top ups. Strategy for next year: Setup more and more My Idea stores, and Idea Zones which help them to directly interact with the customers provide better solutions to theory requests. Open kiosk at important places for bill payment and complaint registrations. Because of India law for security norms, process for apllying new connection is still manual, Idea should try to ease the process to increase the customer experience. 4.Promotion: Objective Most of the mobile companies are providing almost same type of services with few modifications. In this case it is really important to position your brand as best as possible and for this the best idea is to promote the brand with best multimedia campaign and market communication. The objective of campaigns is to communicate the customer various new plans, their features, and promotions. Message and Creative strategy: Idea has developed the whole marketing communication around social issues. The use of brand name Idea in its tagline An Idea can change your life is well placed. It mainly follows two different strategies of creating brand awareness and creating and loyialty for brand purchase intention: Transformational appeal: To create brand awareness, they emphasize to stir up emotions that will motivate purchase especially in rural areas. For example: a 90-second advertisement, where a girl is denied to join the school because of non availability, Abhishek Bachchan who is the principal of the school comes up with idea of starting mobile classes. The students will gather around a mobile to learn the lessons and teachers communicate wirelessly. To make interest, they just showed only a 10 second teaser for first few days and after creating a curiosity among the audience they aired full 90 second commercial. Informational appeal: To create and facilitate brand purchase intention, idea designs campaigns which elaborate product attributes or benefits. In such kind of campaign major attributes like call rates or other benefits such as free talk-time or value added services are highlighted. To fulfil this end they go for product comparison ads (for example: to communicate the benefits of womens calling card they developed a campaign which depicts women from different backgrounds having different lifestyle using their Idea womens calling card to fulfil their different needs such as advice, security and beauty tips). To get the attention of the target audience, first half of the commercial is shot in a background of 1960s i.e. in retro environment. Communication Channels: Mass Media: Television: Idea follows a mass marketing strategy like all other brands because this medium has highest reach in the country. To communicate through this channel: Idea buys television slots from 10 sec to 90 sec in famous TV shows. The concept of advertisement is created by agency Lowe Lintas, Idea choose Abhishek Bachan as their brand ambassador. Idea also sponsors sports events such as that of IPL (became one of the sponsor of Mumbai Indians) which are broadcasted on the TV and watched by millions. Idea sponsors famous award functions and TV reality shows Idea Khataron Ke Khiladi- Part 2, Idea Bharat Ki Shaan on DD, Idea IIFA awards, Idea Filmfare Awards etc. which helps in improving brand image. Print Media: This is mainly used to highlight plans and offers. Whenever a new plan is launched, Idea give full page ads in the leading newspapers and on regular bases Idea give ads about different tariffs and plans. Billboards and Hoardings: Idea places its billboards and hoardings at several places in the city such as on a roadside near a traffic light or on highways. The design is customised according to the region. This helps the company in connecting with the diverse target audience at a local level. Tie up with IOC: Idea also tied up with Indian Oil Corporation to use their petrol pumps and gas agencies for branding and distribution of Idea sim cards and recharge vouchers. Online advertisement: Idea comes up with different campaigns on internet websites from time to time to interact and connect with large online youth community. Mobile advertisement: Idea runs several campaigns and contests on mobile to engage existing customers and reward them through monetary prize, thus, reinforcing the relation of Idea with the customer. 7 Cs of marketing: (book model in appendix) The website of Idea Cellular services is http://www.ideacellular.com/. The website analysis on the basis of 7 Cs of marketing is as follows: Contract: Idea website is divided into nine sections including Home, Prepaid, Postpaid, VAS and Roaming, Business offerings, Customer care, Blackberry, Wireless internet, investors. Website is not too complex and easy to understand even for a person who dont know much about using of internet sites for getting information and can pay online bills indicates that Ideas believe in simplicity for the sake of customers. Content: The content of website is quite useful and presents all the necessary information to customers as well as investors. It covers like company history, major events, press releases, company mission, values, products etc for everyone. From investors prospective it covers sharing holding pattern, Annual reports, presentations etc.Idea users can login for their personal account in website for check details, update them, paying bills etc. Overall it provides required the valuable information Construction: The website is user friendly and easy to use. Connectivity to different tabs is accessible on home page as well as individual tabs itself. All tabs/sections provide simple and direct meaning about their significance. Community: There are different types of communities which keep on entering the market to let people connect. Idea will let you to connect to facebook as well now. Presently people can part of Kaho whats your idea community. Customization: Presently Idea website does not let any customization of any products or plans. If user want any change in their mobile phone plans they have to visit Idea retail outlets The only option available is that people can register their themselves for new connections on available plans or edit their personal details. Communication: There is one common tab appear as a banner for all sections of website run five(presently) promotional advertisements which keep on changing about new plans, products, offers of the company. These advertisements are comparatively of short duration (few seconds).The website is not loud to support the Idea of simplicity. Commerce: The website provides current users to pay their bills,recharge their top ups and edit their personal details.

Confidentiality of Medical Information :: HIPAA Act

The law does not give permission to the health care professionals to disclose the medical information of the patients. It is the right of a patient to have his or her personal identifiable information to be confidential. This medical information is suppose to only be available to the physician of record as well as other necessary health care and insurance personal. Confidentiality of patient was protected by federal statute, as of 2003. Passing of federal regulations which was the Health Insurance Portability and Accountability Act of 1996 was facilitated by the requirement of having privacy as well as protection of personal records and data in an electronic medical records environment and third party insurance payers. The meaning of patient confidentiality is that personal and medical information that are provided to the providers of health care cannot be disclosed to others not unless the patient has provided authorization for the release. In fact permission is not supposed to be granted to health care professionals to disclose the patient’s medical information. This is because there could be professional or personal problems by disclosing the medical information of the patients for patients depends on the physicians in keeping private their medical information, American Psychological Association (2003). Normally it becomes difficult for medical records to be completely sealed up. The greatest factor that affects confidentiality is when clinicians turn to share medical information as case studies. In any case such data happens to be published in professional journals, then the patient’s identity is never divulged and the entire data that identifies the patient become either eliminated or changed. However, if at all the confidentiality is breached, the patient may have the right of suing, British Medical Association (2008). Another greatest threat to medical privacy takes place since many of the medical bills are settled through a particular health insurance, which can be private or public, Radford, Roger, (2002). In this occasion it becomes very hard for the medical information to be confidential. There is viewing of the health records occasionally by just not physicians and their staffs only but as well medical laboratories, employees of insurance companies, researchers, public health insurance and a lot of others. In any case an employer is providing health insurance; the employee files may then be accessed by the employer and designated employees. The requirement of the 1996, Health Insurance Portability and Accountability Act (HIPAA) is that every organizations and professionals to guard the privacy of their customers and patients, Carter P.

Kant and Morality Essay -- the categorical imperative

Kant had a different ethical system which was based on reason. According to Kant reason was the fundamental authority in determining morality. All humans possess the ability to reason, and out of this ability comes two basic commands: the hypothetical imperative and the categorical imperative. In focusing on the categorical imperative, in this essay I will reveal the underlying relationship between reason and duty. The categorical imperative suggests that a course of action must be followed because of its rightness and necessity. The course of action taken can also be reasoned by its ability to be seen as a universal law. Universal laws have been deemed as unconditional commands that are binding to everyone at all times. Kant believed that individuals have a freedom to consciously obey the laws of the universe as they are revealed in accordance to our ability to reason. Kant goes a step further to suggest that our actions should be driven by a sense of duty that is dictated by reason. What does it mean to act out of duty? Kant says that this means that we should act out of respect for the moral law. The moral law can be directly related to the categorical imperative. How can we accomplish the task of acting out of duty? We must first recognize and have an understanding of what the moral law is, then a sense of duty should become the motive for our actions. Finally our actions should be compelled by doing what is morally right; which is considered doing what we can ...

Education Background

Qian Zhang 151 Washington Ave. Apt. E, Rutherford, NJ, 07070 (660) 541-2361 [email  protected] com Objective To obtain the Assistant position. Education Background Bachelor of Science in Financial Management, Northwest Missouri State University, Maryville, MO * GPA: 3. 59, December 2010 Curriculum of Financial Management Finance—Microeconomics, Macroeconomics, Business Law I, Fundamental of Business Finance, Intermediate Finance Management, Financial Institutions, Investment Principles, Selected Cases in Finance * Accounting—Accounting I & II, Tax Accounting, Intermediate Accounting I, * Math—College Algebra, Calculus, Economic Mathematics, Statistics * Computer Science—Computer and Information Technology, MIS, * Management—Principles of Management, International Business, Managerial Communication, Operations Management, Human Resources Management, Organizational Behavior and Theory, Negotiation, Business Society, Organizational Policy and Decisi on-Making Awards and Scholarships * Northwest Transfer Scholarships every semester referred to GPA and campus activities * Edward Jones and Company Award Scholarship of Finance department * Society of International Ambassadors Scholarship Award * Nominee of the Outstanding Student of the First Student Organization and Leadership Award Work Experience Office Coordinator ~ Business/International and Intercultural Center, Maryville, MO August 2009 – December 2010 Improved the cooperation between university and international partners, assisted the supervisor on all kinds of projects and meetings * Provided support for partners and students by sending information and documents and communicating with international students, giving them advice and introducing regulations * Developed and updated webpage information for international partners, potential and current students * Scheduled, hosted and attended various visits, meetings and banquets * Worked with coworkers and other functio nal departments or work independently on the projects, and followed up on the progress and feedbacks of projects * Organized the hiring event, including filtering CVs and interviewing candidates, * Coordinated orientations, prepared training programs and trained new employees * Communicated with all international organizations time from time to make sure all activities are undergoing with regards to the bylaws of Northwest Missouri State University Accounting Assistant, Full Time Intern ~ eGTran Inc. , Camarillo, CA June 7 – July 30, 2010 * Prepared journal entries for accounting supervisor Keyed in data from forms, correspondence, reports, and other documents * Maintained accounts of internal departments and external agencies and did budgeting * Maintained and updated records of monthly and quarterly financial statements such as Balance Sheet, Cash Flow, Income Statement and Statement of Retained Earnings, prepared payroll * Worked with other departments to adjust all accoun ts timely and effectively * Did some other agendas as assigned by supervisor Translator~ Melvin D. and Valorie G. Booth College, Maryville, MO September- December 2009 * Translated English documents and class categories into Chinese * Volunteer as a translator of the communication activity between USDA and Ministry of Health P. R. China Office Assistant ~Business/ Intercultural and International Center, Maryville, MO June – August 2009 Received, answered phone calls and scheduled appointments * Assisted other staff and other departments on various projects and assignments, provided supports with office machines, such as fax machine, scanner, copy machines * Promoted to be the Office Coordinator Leadership Activities and Volunteer Experience * Leader of Student Orientation – Assisted and guided new students * Leader of Junior Achievement – Hosted business classes and organized related activities * Secretary of International Student Organization—Held annual banquet and organized various activities to help international students communicate with American communities * Member of Delta Mu Delta, International Honor Society in Business Administration * Member of Financial Management Association * Member of Asian Student Association * Currently studying CFA contents Skills Language—Native in Mandarin (Chinese Proficiency Certificate holder), Fluent in English (both written and spoken), Basic in Japanese * Computer—Microsoft Office Suite Interests * Reading—Learn various knowledge from books * Sport—Exercise to make body strong * Fine Arts—Is fond of Chinese calligraphy * Travelling—Experience diverse cultures and adapt myself with different environments References * Dr. Chi Lo Lim, Chairman of Marketing and Management Department, Northwest Missouri State University 660-562-1758 * Dr. Jeffrey Foot, Director of International and Intercultural Center, Northwest Missouri State University 660-562-1367 * Caroline Merker, Controller of eGTran Inc. , 805-482-1088